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About a month ago, I started a discussion on this topic in our PBI LinkedIn Group (it's restricted to print customers) to understand what customers look for when they scan equipment lists.
Not surprisingly, the comments were all from senior-level professionals. New print buyers and graphic designers lack the experience and knowledge to assess a printer by equipment. In time, they, too, will appreciate the nuances of presses and ancillary equipment, and start to use the list to identify prospective printers.
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