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Printers might consider calling these lists "capabilities lists," suggests Martine Padilla. "It's not only about the equipment, but also about tasks the company is capable to perform in-house and in what manner they perform these tasks."
Another recommendation to improve the list is to highlight certain features that a printer knows are unique for the equipment or for a particular market. I like this notion. It encourages printers to relate their equipment to their specific niche.
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