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I also interviewed Bill Whitley. He's an operations manager with decades of experience in print manufacturing and production. Currently, Whitley is developing an iPad publication focused on traditional craft printing.
“Equipment is certainly where you start,” he wrote, “but I have found that the people who run the equipment and a customer service staff are more important in the long run. I believe that a good printer has—and maintains—good equipment, so if I am evaluating a new vendor, I want to see their equipment list. Then introduce me to the support team, and tell me how you resolve problems.”
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