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“Make the equipment list into a brochure,” suggested Mike Taylor, “showcasing your employees as they run jobs…also tell us about your niche and the things you do best. Welcome print buyers to your shop to see the workflow in person.
“Equipment lists are a good starting point, but most important to me are the people who run the equipment…a visit to their shop is much more valuable than the equipment list. Just like team sports, if you do not have good people chemistry, then chances are at some point your job will be compromised.”
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