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Whitley appreciates hearing from printing sales reps what they learned at trade shows, but admits that he'd love to have press manufacturers tell him why he should use print suppliers that have their equipment.
Linda Basnik isn't convinced that direct communications from press manufacturers would help buyers, since much of the technical product info would likely be over her head. However, her suggestion for improving the list is worth testing: "It would be quite helpful, especially for new buyers, if each piece of equipment on a list would note what type of job best fits it and at what quantities."
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