PRICING VARIABLE PRINTING — CASHING IN ON VDP
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Successful variable digital print providers have several core philosophies in common. Some of them include:
The more you invest in data services the more your printing output grows.
The successful VDP providers use the printed output to amortize the cost of the high-end data work. They realize that the real value of VDP is in the intelligence of the variable content.
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Jim Liszewski
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