PRICING VARIABLE PRINTING — CASHING IN ON VDP
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Little emphasis or costs are associated with the data services based on the risk of the requirements (minimal risk for such activities as postal sorting, name/address personalization, etc.). In almost all cases, provider pricing is based on throughput, even for data services. Competitive pricing advantages usually hinge on the operation with the most efficient processes and newest equipment. This processing model leads to commoditization.
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Jim Liszewski
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