PRICING VARIABLE PRINTING — CASHING IN ON VDP
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Speed and actual output of the VDP output devices.
Inability to outsource. Outsourcing is almost non-existent due to the nature of the programs and control required to maintain data integrity and security.
VDP shops will never be able to reach the 85 to 95 percent capacity requirements of traditional production models due to the nature of the technology. Many VDP providers are still operating at less than 40 percent of capacity, even when using traditional (read low) pricing models.
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Jim Liszewski
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