Jim Liszewski

EVERY DAY we are bombarded with more studies, more press releases and more manufacturer information outlining the explosion of digital printing. The truth is that few of the new entrants have been financially successful or show long-term return for the significant investment they have made in this new medium. Little information is being shared on these hardships due to the top-line growth of digital printing. What is the problem? Where are all the great margins and huge profits? What is missing? The issues are many, including sales and production familiarization. These are obvious. But take a look at a less obvious issue: unprofitable