PRICING VARIABLE PRINTING — CASHING IN ON VDP
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The more comprehensive the data services, the more risk the provider assumes. Variable content has the ability to strengthen the bonds of customer relationships like no other medium. Just as easily, it can ruin your best relationships. Send the wrong loyalty statement or misspell the name of a top tier/high-value customer and suffer the impact. Add an extra 0 to a $10 coupon (making it $100 versus $10) sent to 100,000 high-cost customers and get ready for the lawsuits from your client. Great potential comes with great risk, so VDP providers must understand these risks and price accordingly.
0 Comments
View Comments
Jim Liszewski
Author's page
Related Content
Comments