PRICING VARIABLE PRINTING — CASHING IN ON VDP
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
How do you know what your client’s expected ROI is? Ask them. When dealing with involved VDP projects, providers should be in total lock-step with the customer on expectations. It’s easy to explain to the client that, based on the target ROI, the execution will be impacted and you as the provider need to understand this. If the client is unwilling to share these goals, you are not in a true partnership. That’s probably the first sign that the program will not be successful.
0 Comments
View Comments
Jim Liszewski
Author's page
Related Content
Comments