PRICING VARIABLE PRINTING — CASHING IN ON VDP
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Risk pricing starts with basic costs for associated activities such as security measures, QC processes, auditing, ISO, etc. Similar to overhead valuation, the baseline can be established easily. What gets more difficult is when individual project risk is evaluated. These can include the value of the offer ($100 coupons versus 25 cent coupons), the sensitivity and handling of the data (health information versus name/address only), value of the recipients (top tier/high-value customers versus churners), etc.
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Jim Liszewski
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