PRICING VARIABLE PRINTING — CASHING IN ON VDP
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Providers need to review their pricing strategies and realize that great results for clients should translate into higher margins for the providers. Helping them attain results also gives you the best chance for a continued relationship.
Pricing changes will be critical to long-term success for anyone now venturing into VDP. Printed materials are a small portion of overall variable content market. As with static printing, it will decline over time as technology improves.
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Jim Liszewski
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