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Print Professionals blogger

Print Confessions

By Graphic Arts Professionals

About Print

Print Confessions is brought to you by Bill Farquharson and Kelly Mallozzi. Each week, read the thoughts of a different graphic arts professional who will share a point of view that can only be written anonymously, and then join in the conversation by posting a comment.
 

Kick Off 2013 by Focusing on Your Clients’ Growth

At the start of a new year, have you ever thought of sending an email campaign with a clear strategy in mind for garnering more business—not just for your company, but helping your clients or prospects find new revenue sources?  Read More >>

Industry Centers:

Please, Great Print Being in the Sky, Grant Me My Wish for 2013

Please, great omniscient Print Being in the Sky, make my dreams come true for 2013 and let my people grow! Make them follow up on their leads—those leads that have been so carefully researched and time spent finding current contacts from LinkedIn.  Read More >>

Industry Centers:

9 Tips to Improve Your Website’s Effectiveness

Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a disadvantage right from the start? Here are some things to consider:  Read More >>

Industry Centers:

It’s the Little Things that Win Out

If a printing company provides excellent quality, great pricing and timely delivery—the big things—then that goes a long way to securing long-term partnerships with clients. That being said, the little things can really make a difference, as well.  Read More >>

Industry Centers:

Quit Selling Printing

The printing industry may well be vanishing, but PRINT IS GROWING. And you can be a part of that growth...if you’re willing to stop selling print and start figuring out how to do all manner of things for your clients that they can’t, won’t or simply don’t want to do for themselves.  Read More >>

Industry Centers:

Three Reasons a Client Chooses Us (Hint: Price Is NOT One of Them)

Not to brag, but my customers really love us. Are we even CLOSE to the lowest price? Uh, uh. In fact, the comments we often get are along the lines of, “You were more than twice the winning bid.”  Read More >>

Industry Centers:

Diary of a New Print Sales Rep - Entry #1

Being new to the printing industry, I’m here to share my experiences with you as I go, hopefully get some insight from others in the field, and maybe join forces with others who are just starting off as well.  Read More >>

Industry Centers:

Three Reasons to Become a Marketing Service Provider - Student Perspective

I am a student at Clemson University and have had the opportunity to talk with some of the industry’s leaders in innovation that have embraced the strategy of becoming a marketing service provider. I offer the following three reasons for becoming a marketing service provider:  Read More >>

Industry Centers:

Six Musts for a Printer's Marketing Campaign

Marketing has a strange place in the printing industry. It reminds me of exercising in that everyone talks about needing it, but few do it—fewer do it well, and fewer still do it consistently enough to make a difference. Therefore, I am grateful to this week’s ghost blogger for giving us all a checklist for creating an effective marketing campaign.  Read More >>

Industry Centers:

Hey Chicken Little…the Sky Is NOT Falling

Recently, a veteran sales person left our company claiming, “Print is dead.” He had horrible sales volumes over the last three years. The reps complaint—more precisely, his excuse—was that no one is buying print. That’s funny, my presses are running.  Read More >>

Industry Centers:

Talk of Customer-Supplier Partnerships and Proactivity

You’ve printed a few small jobs for me, and they look great. Everything went smoothly. Don’t sit back and rest on your commissions; your work is just beginning! Now that you know my work, offer me recommendations.  Read More >>

Industry Centers:

5 Thoughts on How to Market Print

Be conversant—Marketing content is now about creating two-way discussions with your audience. Dynamic content on websites helps engage customers and improves the site’s search engine optimization (SEO). If your website is not as good as those of your top five competitors, you will be at a disadvantage.  Read More >>

Industry Centers:

Five Things You THINK Digital Can’t Do

In conversations about selling digital printing, many print reps and print buyers seem to focus on what digital can’t do. We tend to imagine roadblocks and limitations that simply don’t exist. Here’s a quick list of five incredible things that digital print technologies can do TODAY.  Read More >>

Industry Centers:

Why I fired My Sales Rep

Although I sensed I had a problem on my hands even before my mother reported seeing my sales rep at her beauty salon getting his nails done during business hours, I realized I needed to do something about it now.  Read More >>

Industry Centers:

Readers Vote to Hear (OK, Read) More Confessions

We are going to change the blog’s format a bit and give each “Print Confessions” blogger the option to be a ghost (anonymous) or a guest (name displayed). Several people stepped up to offer to write an occasional blog.  Read More >>

Industry Centers:

An Open Letter to Our Readers

For the last six months, we have paraded a variety of ghost bloggers in front of you. At this point, however, the well is dry. We have no backlog of material awaiting its turn to be published.  Read More >>

Industry Centers:

Design Basics Printers Should Know

As most printers know, and hopefully appreciate, designers can be persnickety when it comes to our work. A printer does not a designer make...and vice-versa. Here are a few tidbits to help you bridge the gap.  Read More >>

Industry Centers:

5 Things I’d Like to Share with All Print Sales Reps

I have worked with many print sales representatives over the 25 years I have been in the industry. There are some things that I’ve learned that I would love to share with all print sales reps who read this blog.  Read More >>

Industry Centers:

What to Look for in a Printer

The list of things to look for in a printer is long and as varied as the people who buy print. But since buying and selling communication services is still all about relationships, the following are a few broad concepts to consider before getting down to product/equipment based specifics:  Read More >>

Industry Centers:

Why I Threw You Over

Hey, print sales rep. I’m sorry it had to end this way. I really am. Yes, your price was too high and you can blame me if you like. But do you want to know why you really got the boot?  Read More >>

Industry Centers: