Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a disadvantage right from the start? Here are some things to consider:
Be conversant—Marketing content is now about creating two-way discussions with your audience. Dynamic content on websites helps engage customers and improves the site’s search engine optimization (SEO). If your website is not as good as those of your top five competitors, you will be at a disadvantage.