TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
TransPromo provides an opportunity to blend marketing messages or solicitations with those must-read transaction documents, including statements, invoices, confirmations, benefits explanations, and other notifications to influence behavior and, ultimately, drive business volume. Marketers and print service providers need to focus on the breadth of TransPromo documents in today’s market and develop strategies to effectively leverage this communications medium.
- People:
- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.