Getting a Handle on Multichannel: Maximize marketing results by focusing on the right metrics

Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication vehicles make the most sense for their promotions-- and then explaining those results to upper management.

Learn how to build a media mix that adds to your company's profit and growth via:

• consistent and relevant cross-channel measurements
• performance allocation strategies
• standardized processes for sharing and acting on metrics
• testing strategies tied to profitability

Sponsored by: Pitney Bowes

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