Watch this week's Short Attention Span Sales Tip here.
Good morning!
I hear Sales Vault clients claim, “I don’t have the time for prospecting” and I reply, “You do have the time. You are just making different choices.”
You see, it’s not a time issue.
It’s a priority issue.
Every sales rep and seller owner says the same thing: “I’d prospect more…if I had the time.”
Where does your time go?
On:
- Putting out fires
- Responding to emails
- Handling small, low-value tasks
- Servicing work that doesn’t lead to growth
All of which feel important.
But aren’t always productive.
Here’s the reality: You’re choosing urgent over important.
And in sales, that choice has consequences.
Because prospecting is not urgent…until it is.
By the time you need new business, you’re already behind.
This is why people struggle with how to consistently prospect while managing existing clients.
The solution isn’t to “find time.”
It’s to protect time.
Block it. Schedule it. Treat it like a client meeting.
Insert a dollop of accountability.
Your future pipeline depends on it.
You don’t need more hours.
You need to decide what matters most—and act accordingly.
And pssst, by the way. Helping salespeople and selling owners become more productive is what I do.
Just ‘sayin…
SalesVault.pro
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.





