It’s that time of year again!
Yes, it’s when many people start focusing on setting budgets and targets for next year. Most targets center around figures. But it is good to look at the wider picture as well. Here are some other areas where it is worth thinking about targets:
- How would you like your company culture to develop?
- Do you want to alter the type of work you produce?
- Do you want to alter the type of customer you work with?
- What workflow developments should be made?
- Are there any personal developments you would like individual staff members to make?
These areas may not be figure-based, but they are all essential parts of creating a good company that achieves its targets.
Here’s a guide to creating realistic sales targets
Check out “How To Succeed At Print Sales”. You learn all the elements of a successful sales target and the powerful 13-week sales planning system.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."






