Three Common Errors When Selling Print on Twitter
Here are three big mistakes that I see many printing companies committing on Twitter:
- Only showing up occasionally
Twitter is the same as all other social media channels. It works best if you maintain a constant presence. No one will see you if you only tweet once a week. I tweet four times a day—but I schedule my Tweets in advance.
Shouting out about cheap print only encourages prospects to try to find something cheaper. Twitter is much more effective if you use it to build up a good relationship with prospects and keep in touch with customers.
- Trying to engage with brands
Many people reach out to big name brands. However, these Twitter feeds are usually run by social media specialists at the company. Sometimes they are even run by PR agencies. You won’t be able to connect with print buyers this way. Focus on the smaller companies where you are more likely to be able to start a proper dialogue.
Find out how to use Twitter the right way
Download my free e-guide "Ten Social Media Rules For Print Sales People." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."