On this episode of "Printing's Alive," host Warren Werbitt welcomes sales expert Bill Farquharson. With more than 40 years of experience in sales, Farquharson shares invaluable insights into what makes a top salesperson. They discuss the importance of authenticity, curiosity, and a strong support system for sales teams.

00:00 Introduction and Guest Introduction

01:05 Bill's Sales Journey and Insights

02:32 Traits of Top Salespeople

04:56 Challenges in Sales Management

14:15 The Importance of Marketing and LinkedIn

26:39 Hiring and Training Salespeople

32:56 The Importance of Direct Mail Campaigns

35:18 The Role of Owners in Sales

36:11 Understanding Customer Needs

38:54 Embracing AI in Sales

48:39 The Value of Asking for Help

50:30 Building Relationships in Sales

57:57 Final Thoughts and Advice

To watch the video version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.

More Episodes
Comments