On this episode of "Printing's Alive," host Warren Werbitt welcomes sales expert Bill Farquharson. With more than 40 years of experience in sales, Farquharson shares invaluable insights into what makes a top salesperson. They discuss the importance of authenticity, curiosity, and a strong support system for sales teams.
00:00 Introduction and Guest Introduction
01:05 Bill's Sales Journey and Insights
02:32 Traits of Top Salespeople
04:56 Challenges in Sales Management
14:15 The Importance of Marketing and LinkedIn
26:39 Hiring and Training Salespeople
32:56 The Importance of Direct Mail Campaigns
35:18 The Role of Owners in Sales
36:11 Understanding Customer Needs
38:54 Embracing AI in Sales
48:39 The Value of Asking for Help
50:30 Building Relationships in Sales
57:57 Final Thoughts and Advice
To listen to the audio version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
