AI adoption in print can start with practical workflows rather than sweeping transformation. Harrison Bailey, CEO of Smart Elephant, and Warren Werbitt discuss quoting, reporting, email handling, connected data, and keeping people involved in pricing and approvals on episode 95 of Printing’s Alive. Harrison shares how one quote turnaround went from hours to minutes and explains why “AI isn't always the right tool for the job.”

00:00 Welcome and Guest Intro

01:15 Smart Elephant Background

03:04 Why AI Feels Daunting

03:28 Adoption and Talent Gaps

05:56 AI Costs and Limits

07:42 First Automation Targets

09:42 AI Versus Human Work

11:35 Safe Quoting Automation

14:05 Coaching and Budget Talk

19:06 Avoiding Lead Gen Scams

21:16 Client Case Studies

24:38 Stop Being Cheap

25:20 Call Pros For Help

25:38 Integrating Existing Software

27:20 Human In The Loop

28:50 Guardrails And Review Agents

29:59 QR Chatbot Troubleshooting

30:58 Don’t Copy Paste AI

31:55 Student Teams And Support

33:22 AI Coaching And Upskilling

36:45 First AI Projects For Printers

38:58 Reporting And Data Basics

40:01 GEO Explanation

41:57 Fishing Story AI In Action

43:29 Tracking AI Search Visibility

44:53 Final Advice And Wrap Up

To watch the video version of this podcast, click here.

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