In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young talent. The conversation highlights the importance of mentorship and personal reflections on leadership. The episode also covers the significance of attending industry events like Printing United, offering insights into maximizing business trips, networking, and educational opportunities at trade shows. They delve into the benefits of participation for young professionals and spotlight the AI Pavilion at PRINTING United Expo.

00:00 Welcome Back Intro

00:26 Meet Mark Pomerantz

01:22 From Tech To Sales

02:45 Launching Sales Wisdom

04:17 Who Mark Helps

06:58 Getting People To Listen

10:14 Client Stories And Buy In

12:24 Attracting Young Talent

18:18 Selling The Power Of Print

20:34 Print Stories in NYC

21:47 Industry Family Dynamics

22:30 Why You Must Attend

23:20 Bring Young Talent

24:52 Networking Beyond Buying

27:19 T-Shirt Marketing Lesson

29:51 Trade Shows Shape Careers

32:11 All-Stars and Spill the Ink

34:31 AI Pavilion and Wrap-Up

To view to the video version of this podcast, click here.

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