In this mini episode of Printing's Alive, Warren Werbitt and Shelby Sapusek from Colorcasters delve into the dynamic world of print and color management. They discuss the significance of industry events like Printing United, the benefits of attending shows, and the shift from virtual to in-person events. The conversation addresses the misconception that "print is dead" and emphasizes print's necessity in business. Shelby shares insights on color management, its complexities, and the challenges of different substrates. They highlight educational initiatives, the influence of industry leaders like Gary Vee, and the excitement of printed products. The episode wraps up with Warren's fishing stories and a nod to the sponsor, Print Solutions Co.

00:00 Welcome and Guest Intro

00:58 All Star Swag Talk

01:37 Why PRINTING United Matters

02:39 Bring Back One Idea

04:42 Students and Print Future

06:20 Print Is Everywhere

08:48 Pay Your Interns

11:21 Modern Print Is Clean

13:19 Meet Colorcasters

13:34 What Colorcasters Does

14:42 Do You Need Extra Color Tools

16:55 RIP Profiling and Mimaki Example

21:05 Default Profiles vs Brand Color

24:53 Cost of Bad Color

26:21 When Color Matters

27:10 Packaging Color Horror Story

28:19 Newsprint Reality Check

29:26 Education and Standards

31:13 PRINTING United Game Plan

32:15 Training Options and Pricing

34:46 Who Sticks With It

36:15 Consulting Pays Off

39:37 Industries and NDAs

40:26 Networking and Show Community

41:07 Fishing Detour and Wrap

44:51 Final Thanks and Call to Action

To view to the video version of this podcast, click here.

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