In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.

00:00 Welcome and Banter

01:40 Meet Jason Leonard

03:54 Selling Premium Paper

05:18 Paper as Experience

08:10 Samples and Sales Training

10:43 Generational Shift

12:34 LinkedIn First Impressions

15:36 Mentorship and Adapting

19:36 Recruiting New Talent

21:28 Modern Presses and Shops

25:17 Social Media That Works

28:53 Winning New Business

33:57 Digital Runs and Impact

35:25 Specialty Print Demand

37:24 Bundling Taktiful Value

39:29 Disjointed Workflows Reality

41:01 Paper Approval Trust Issues

42:08 Cross Marketing With OEMs

43:35 Evangelizing Uncoated Digital

44:52 Sample Books That Sell

47:04 Why Print Shows Matter

48:43 Welcoming Students At Booths

52:51 Engaging Younger Generations

56:56 Life Outside Print

01:00:41 Fishing Seasick Confessions

01:04:40 Wrap Up And Open Invite

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