Women in Print Alliance member Paige Wika may be new to the print industry, but she’s already challenging the status quo. As the National Sales Director at IWCO, a PRINTING United Alliance member, Paige brings a fresh, fearless approach to a legacy industry — one that blends deep research, data-backed strategies, and her creative roots in graphic design. In this episode, Paige opens up about how she carved out her own space in a male-dominated field, how mentorship and family ties helped guide her path, and why she believes print is more relevant than ever in a digital-saturated world.

We talk about what it takes to build real trust with clients, how social media can humanize the sales process, and what younger professionals are bringing to the table. Whether you’re a seasoned print veteran or just stepping into the industry, Paige’s insights are a refreshing reminder that success doesn’t come from fitting in — it comes from showing up differently.

00:00 Introduction and Guest Welcome

00:10 Paige's Role at IWCO

00:59 Family Background in Print

01:28 Career Journey and Transition to Print

04:09 Creative Aspects of Direct Mail

05:08 Measuring Success in Sales

06:47 Misconceptions About Print

09:50 Challenges and Mentorship

18:25 Balancing Work and Personal Life

22:59 Building Client Relationships

25:11 Advice for Newcomers in Print

28:54 Conclusion and Final Thoughts