From digital computers in the ‘70s to bumpy, foil-enhanced print today—Women in Print Alliance member Sally Wagner’s career is a masterclass in curiosity, resilience, and lifelong learning.

In this episode, Sally shares her eclectic journey from working on the Watergate hearings and repairing large-scale computers at Digital Equipment Corporation to finding her home in the world of print technology and embellishment. Now Executive Sales at HPG Print, Sally brings an infectious energy to her work—driven by a love for shiny finishes, a deep respect for evolving technologies, and an unmatched talent for connecting with people.

We talk about the evolution of women in tech and print, the value of asking the right questions, the importance of tactile print in a digital world, and how being “the lady with the bumpy print” has opened doors and conversations across the industry.

Whether you're a young professional entering the print space or a seasoned vet looking for a shot of inspiration, this conversation is a joyful reminder that growth never stops—and that good work should always be fun.

00:00 Introduction and Welcome

00:10 Overview of HPG Print

01:34 Sally's Background in Print

03:42 Early Career and Experiences

06:10 Challenges and Learning in a Male-Dominated Field

09:57 Technological Evolution in Print

16:05 Marketing and Customer Engagement

22:54 Event and Project Highlights

25:40 Advice and Reflections

28:17 Conclusion and Final Thoughts

Women in Print Alliance is a global organization committed to empowering and advancing women in the printing industry. Its community is comprised of motivated and passionate women who share a strong belief that investing in themselves and in other women is good business. Members are educators, innovators, leaders, and rising stars working in all segments and in all functions of print. Learn how to become a member here.