What happens when a geographer, a Kinko’s manager, and a shared entrepreneurial spirit launch a print company? For Liz Richardson, a member of Women in Print Alliance, it turned into a two-decade journey of transformation, growth, and staying true to her values.

In this episode, Liz—co-founder and co-owner of Indigo Ink, a PRINTING United Alliance member—shares how she and her husband launched their Maryland-based digital print shop in 2003, pivoted through economic downturns, weathered tough equipment decisions, and ultimately built a company rooted in sustainability and people-first culture. From becoming an early adopter of FSC-certified papers to creating a workplace where every team member gets their own “Thursday TED Talk,” Liz offers a powerful perspective on what it means to lead with purpose in an industry steeped in tradition.

We also explore how CEO networks, books like Let My People Go Surfing, and conscious capitalism have shaped her leadership style—and why she believes businesses can (and should) be a force for good. If you're navigating change, burnout, or simply wondering how to build a values-driven company, this conversation is for you.

00:00 Introduction and Guest Welcome

00:10 Founding of Indigo Inc.

01:21 Early Business Decisions and Challenges

03:45 Environmental Consciousness and Sustainability

06:47 Technological Advancements and Industry Changes

08:26 Navigating Business Challenges and Leadership

11:15 Building a Positive Workplace Culture

14:12 Overcoming Major Hurdles and Business Evolution

20:55 Networking, Learning, and Leadership Development

30:02 Final Thoughts and Advice for Aspiring Entrepreneurs

Women in Print Alliance is a global organization committed to empowering and advancing women in the printing industry. Its community is comprised of motivated and passionate women who share a strong belief that investing in themselves and in other women is good business. Members are educators, innovators, leaders, and rising stars working in all segments and in all functions of print. Learn how to become a member here.