Andrea Lake, the entrepreneur at the helm of Sticker Junkie and Women in Print Alliance member, recounts her unconventional journey—from launching one of the internet’s first custom sticker generators in 1999, to fully scaling production in‑house. After a seven‑year retirement, she shockingly woke up $1.8M in debt and rebuilt the brand from scratch—living in her warehouse, coaching her team, and creating the now‑infamous ‘Sticker Gate’ campaign that catapulted her brand into political relevance.

Andrea doesn’t just talk about revenue—though she’s amassed over $400M in income and helped sell more than a billion stickers—but about making business human. She’s transparent with her employees on every penny, champions livable wages, and is rewriting what leadership looks like in a male‑dominated print world. This episode is not just about printing—it’s about empowerment, high‑touch service, and building a legacy with integrity.

00:00 – Episode intro & Andrea’s background

02:00 – Launching Sticker Junkie in 1999 and early bootstrapping

06:30 – Taking production in-house to solve fulfillment issues

10:00 – The “retired” wake‑up call: $1.84M in debt and rebuilding

15:00 – Sticker Gate: political marketing that ignited growth

18:30 – Transparency, livable wages, and building a values‑driven culture

22:00 – Scaling revenue, media visibility, and what’s next