Devin Springston on Owning Change and Leading with Compassion in Print

Devin Springston, Women in Print Alliance member and President & CEO of Branded by Woods, a PRINTING United Alliance member, opens up about her deeply personal journey into the print world. Originally trained in musical theater and education, Devin never expected to return to the family business—until legacy, timing, and purpose aligned. She shares how a pivotal personal challenge became the catalyst for her to fully step into leadership, transforming not only the company but also herself.

Now leading a 100% digital, women-led shop, Devin discusses embracing technological change, navigating the male-dominated print space, and intentionally building a culture where people are heard and empowered. This conversation goes beyond print—it's about identity, evolution, and the ripple effects of compassionate leadership in a changing industry.

00:00 – Devin’s background and the origins of Branded by Woods

02:30 – From musical theater to the print business

04:00 – Upholding family legacy and stepping into leadership

05:30 – The moment Devin knew she had to take full ownership

08:00 – Transitioning from offset to fully digital

10:00 – Implementing a new MIS system

11:30 – Being a woman in a male-dominated industry

13:00 – The trade show experience that said it all

15:30 – Evolving into a creative branding company

18:00 – The importance of authentic leadership

21:00 – Launching an internal leadership development program

23:30 – Sustainability, succession, and the next generation