A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here’s how.
A recent survey of individuals and companies by Stamps.com showed that mail is surprisingly resilient and still plays a critical role.
Direct mail offers the power of touch — something no digital channel can replicate. Here are strategies to harness this opportunity.
I was thinking about the rituals that are a part of my life and how they relate to my start in printing and direct mail marketing.
Summer Gould highlights insights from Winterberry Group’s 2024 Report on how direct mail is evolving and more vital than ever.
The USPS will face intense scrutiny in 2025, with privatization and public-private partnerships potentially under consideration.
Data shows that print has evolved alongside digital to create more impactful marketing strategies. Here’s how to take advantage.
Millennials embrace direct mail when it’s authentic and interactive. Here are five ways to connect with this digital-savvy audience.
Data list enhancement can help tailor your direct mail messages more effectively. Here are eight benefits to utilizing this strategy.
With all the digital noise, direct mail stands out for its personal, tangible impact. Here’s how to make direct mail irresistible.
