Mailing/Fulfillment - Postal Trends

With all the uncertainty facing the U.S. postal system, your voice and engagement are critical. Here are two ways to make a difference.

Keep US Posted sent an open letter urging incoming Postmaster General David Steiner to assess the failed “Delivering for America” Plan.

The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.

Scent is the most emotionally powerful of our senses. When used strategically in direct mail, it can dramatically boost engagement.

Here’s how brands can set themselves apart from their digital-only competition with a multisensory marketing strategy.

A well-designed mailer can stick around and keep working long after delivery.

From offset presses to informed delivery, Leanne Herman shares how a single certification sparked a decades-long passion for print and mail. Hear how data, mentorship, and industry connection have shaped her remarkable career.

Marketers can make costly mistakes when it comes to direct mail. Here are the most common mistakes and how to steer clear of them.

The new integrated campaign bundle, Everywhere Investing, will help investors generate leads, maximize response, and increase profits.

As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.