Mailing/Fulfillment - Postal Trends

The USPS, like many essential businesses, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Here is a resource for postal updates that includes direct links to the affected agencies’ or companies’ web pages.

The business group is imploring members of Congress to provide USPS with adequate emergency funding in the Coronavirus relief package.

For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.

The purpose of the 2020 Tactile, Sensory, & Interactive Mail promotion is to encourage sensory engagement with physical mail pieces.

Google’s new system is identifying the people not opening your newsletter, giving you six months to slim down your subscriber lists.

The digital age hasn’t removed the need for print, and marketing strategists are using digital strategy to strengthen print.

Two firms have joined the Imaging Network Group (INg)., an association of mid-size direct and transaction print & mail providers.

Americans have more trust for a specific brand than for “corporate America,” but only 42% believed they could rely “a lot” on USPS.

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.