Mailing/Fulfillment - Postal Trends
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Consumer price index (CPI)-based price increases were not enough to offset revenue lost from declining volumes.
The Postal Regulatory Commission (PRC) issued its Annual Compliance Determination for the U.S. Postal Service.
More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.
Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
Steven Kaczorowski admitted to helping the mail service provider owner defraud the USPS out of more than $1.5 million in postage.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
On this episode of The Week that Was, we discuss the status of McCormick Armstrong and its agreement with EP Graphics; Quad and LSC's recent shareholder approvals; the acquisition of Multi-Color Corporation in a $2.5 billion deal; and share some insight into RRD's direct mail strategy.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.