There’s never been more publicity surround USPS and – in recent times – the postal rate increase stakes have never been higher, all leading to the fact that Congress must act now to bring both short-term fiscal sanity and long-term operational viability to the nation’s postal system.
The US Postal Service released its 10-year strategic plan this week. It’s a mixed bag for the commercial printing and mailing sector.
Well planned, executed, and shared audits improve compliance, service, and expectations – for clients and their service providers.
Here are four elements that will impact mailers in 2021 and four ways to cut postage costs.
Some printers decide to outsource managing a mailing system, while others bring it in-house. Which is the better option?
While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
Near the height of election season, it’s the perfect time for a tale about the unique strengths of direct mail.
Let’s look at facts about the agency that’s central to American life – and the largest expense for most magazine publishers.
How much “noise” will be required to have our direct mail marketing offerings heard against this cacophony of digital messages?
Direct mail marketing is a very powerful response driver when used correctly.