Finding the right prospects is key to a successful campaign, and list profiling is an effective tool. Here are two programs to help.
The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.
Scent is the most emotionally powerful of our senses. When used strategically in direct mail, it can dramatically boost engagement.
A well-designed mailer can stick around and keep working long after delivery.
Marketers can make costly mistakes when it comes to direct mail. Here are the most common mistakes and how to steer clear of them.
As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.
With digital overload and inbox fatigue, consumers are more receptive to physical mail when it’s done right.
Average direct mail doesn’t cut it anymore. But, when done right, it continues to outperform many digital channels. Here’s what works.
The best direct mail doesn’t just inform, it influences. Here are ways to tap into psychology to make your direct mail irresistible.
Here are some ways to get the most out of the mail industry’s biggest event.
