Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
Direct mail is expensive, so you need to make sure you get it right. Learn the seven key elements to creating the best direct mail.
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.
For anyone who uses direct mail, there’s a good chance postage soon will be going up dramatically. Here’s how to get involved.
USPS Informed Delivery allows customers to receive emails with grey-scale images of the address side of letter-sized mail pieces.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail
When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment
The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41%.
Direct mail pieces that are personalized are somewhat rare, but personalized direct mail pieces offer higher response rates.
