In part two, we discuss how to use loss aversion to increase direct mail sales.
Designers play a crucial role in direct mail by creating appealing pieces. Here is how to help them understand the fundamentals.
Barbara Pellow highlights how United Mail has utilized an omnichannel approach to drive digital print in the health insurance market.
Since the invention of the mechanical inserter, some principles remain true. Here’s what you need to know when purchasing an inserter.
The Royal Mail in the U.K. released new environmental guidelines that will be made by all types of customers in the near future.
Primaries and local elections are being held across the country. Here are some ways you can prepare for a successful election season.
Judith Maloy of Polaris Direct, and Kurt Ruppel of IWCO Direct, share how their firms enable clients to leverage USPS 2022 Promotions.
Since the USPS has strict regulations on direct mail, take the time to learn the top five issues and how to avoid them.
As physical mail remains a powerful medium, taking advantage of the USPS Mailing Promotions may be the best way to offset high prices.
Hunter Bliss describes his first direct mail campaign that ignited his stone paper business. With American creativity, he won business.
