How much “noise” will be required to have our direct mail marketing offerings heard against this cacophony of digital messages?
Direct mail marketing is a very powerful response driver when used correctly.
Producing the best direct mail results requires both creative designs and compliance with postal mail best practices.
She outlined the progress of the federal government’s response and what its future efforts along these lines are likely to bring.
The USPS, like many essential businesses, have been greatly impacted by this crisis, and so has direct mail marketing in general.
Here is a resource for postal updates that includes direct links to the affected agencies’ or companies’ web pages.
For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.
The purpose of the 2020 Tactile, Sensory, & Interactive Mail promotion is to encourage sensory engagement with physical mail pieces.
Google’s new system is identifying the people not opening your newsletter, giving you six months to slim down your subscriber lists.
The digital age hasn’t removed the need for print, and marketing strategists are using digital strategy to strengthen print.
