Although USPS mailing promotions took a break in 2018, they are back for 2019. This year there are five old ones and one new one.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
The USPS Informed Delivery program continues to gain momentum. Here’s how it works.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit in an omnichannel world. This is just not true.
The real power in direct mail is sending the right offer to the right person, but you need to use variable data for offers and images.
Smart brands today are using digital print to bring many of their online marketing techniques into their customers’ homes.
Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
