As the holiday season approaches, catalogs are making a comeback — again. Here’s why this classic print format still drives engagement.
Thanksgiving is about connection and gratitude. So, here’s a five-course feast of pro tips to make your next campaign effective.
On his return from PRINTING United, Paul Bobnak recalls one postcard that stood out for for its personal touch. He shares why here.
In today’s crowded landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest data proves it.
As PRINTING United Expo takes Orlando next week, there’s a lot to be excited about. Paul Bobnak shares his plans for the show floor.
With postage rates holding steady, marketers gain a rare opportunity to plan with confidence. Here’s how to make the most of it.
Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.
In direct mail, not every recipient needs the full rollout. But adding a premium touch can show select donors they truly matter.
Direct mail shouldn’t be a monologue. It’s the start of a conversation. Here’s what to keep in mind when crafting your next mail piece.
I like to prepare early. How far along is your holiday mail planning? Here are some practical tips to get things rolling.
