As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
These are just some of the things you can do with your direct mail to enhance your ROI, beyond paper, finishing, and coating.
There are many things that can go wrong with a direct mail campaign.
We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Without considering postal requirements, PSPs can cause their clients to lose money and delay the delivery of mailpieces.
Whether you’re driving customers to your event, geopmapping on direct mail allows you to reach your customers using personalization.
The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
