Having recently explored the National Postal Museum, Paul Bobnak highlights the role of the postal service in keeping us connected.
Direct mail delivers proven results, but testing is the key to unlocking its full potential. Here’s how to make testing simple.
What started as casual online research for a summer getaway, turned into a rediscovery of the power of printed travel guides.
Google’s new “Manage Subscriptions” tool may be a gut punch for digital marketing, but it’s a golden opportunity for direct mail.
July might be peak summer, but it’s a great time to start planning fall direct mail campaigns. Here’s how to prepare for the season.
With all the uncertainty facing the U.S. postal system, your voice and engagement are critical. Here are two ways to make a difference.
Finding the right prospects is key to a successful campaign, and list profiling is an effective tool. Here are two programs to help.
The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.
Scent is the most emotionally powerful of our senses. When used strategically in direct mail, it can dramatically boost engagement.
A well-designed mailer can stick around and keep working long after delivery.
