Michelle Yang, Ben Graham and Steve Watson from Seattle-based design firm Turnstyle, created an identity and corresponding stationery system that is not only graphically memorable, but also sports a tactile memorability—all while oozing sophistication.
Keeping the tools and learning sources flowing via a partnership—a new business/education partnership and relevant high schools, colleges/universities—based on a clear, achievable defined goal, can create a diverse base of future employees.
Video content helps engage your customers and improve your Website’s SEO. You don’t need James Cameron’s production budget to create video content that sticks. Your company’s initial investment in creating video can be as little as a $150 handheld camera and a couple hours.
Huge customers are great when you have them, but what happens if and when you lose them? It can be a disaster, and even put your firm at risk. We see this more and more in today’s market. The most successful and growing firms often have one or more very large customers that grow to dominate their sales and influence how they do business.
When you apply “one brand, one thought” to your brand strategy and messaging you will be on the way to creating a new kind of clarity of thought and impact that your audience will truly appreciate.
The secret to sales is quite simple. Keep it simple, be real, love what you do and care more about others than yourself. In this week's blog, I am going to share with you some ways to help you improve in sales.
When do you give out most of your business cards? Yep, when you see people. And as a lot of business is done face to face, there's nothing like a really nice business card to break the ice when you first sit down to meet a client or network with a peer at a tradeshow.
If you have ever visited an ad agency, somewhere there is a wall or cabinet with special lighting that was put in to shine brightly on the trophies and plaques they have received. Even if the award is from 1989 it’s not going into storage anytime soon, and bringing award opportunities to agencies is a great way to get in “good” with them.
Today more than ever, everyone is a critic and everyone has an opinion. And thanks to social media and the blogosphere, everyone can find an audience. Just make sure the opinions you seek are valid, well thought out, and relevant to you.
Paper procurement USED to be a strategic function. For printers, it was an opportunity to leverage scale of spend to better serve our customers and in so doing, to beat the competition and convert opportunities into profitable business. I cannot remember a single occasion when I had to turn down an order because I couldn’t get the right paper.
