I recently spent over 30 minutes on a call. That’s 30 minutes of my life that I’ll never get back. Too much talk costs print sales! This is one of 10 common print selling errors.
This week, PaperSpecsGallery.com calls attention to Stoller's Holiday Gift Wrap. No, it was never intended to be a poster. But we do suspect however that many recipients turned this 34x22 sheet of wrapping paper into a poster. What is also clever about this piece is that it is an infographic!
For those of you who are investigating high-speed inkjet, when talking to your OEM, be sure you request your supplier’s best and brightest when discussing how to best integrate high-speed inkjet into your existing operations. Or align yourself with an industry expert who can help with the evaluation, qualification and justification process. Your production department will certainly thank you for it.
July is way, way too early to be talking about and making plans for the holidays. Or is it? Read a sales idea from Bill Farquharson in this week’s blog.
Our communications via phone, e-mail, text, in person and/or via social media are more important than ever. They make or break us as sales and/or marketing professionals. Is your message unique?
Thinking long-term about setting expectations and pricing during prospecting can take you from one-hit wonder to platinum artist!
There’s nothing like a personal testimonial to build stronger customer and prospect relationships. Make it easy and beneficial for your customers to provide testimonials, and be sure to show your prospects how positively great you are to work with.
In part seven of this nine-part series, Marka teaches the gang about the fifth and sixth Ps, Publicity and Packaging respectively.
Last weekend while visiting a friend who lives in Naperville, IL, I, along with my whole family, made a visit to the Historic Naper Settlement. This place is a huge outdoor museum and features preserved and historic Civil War era buildings, among them, a print shop. I have to admit I was pretty surprised at how puffed up with pride I felt when I walked in that building, and immediately felt a sense of kinship with those folks who put ink on paper hundreds of years ago.
This week, PaperSpecsGallery.com presents the Alecom Corporate Brochure. To convey the "Let Us Lighten the Load." marketing message, Cacao Design in Milan, Italy, created a truly unique corporate brochure that literally floats inside its white presentation box.
