Most salespeople that I talk to would rather do anything than make a cold call. It is generally considered the worst part of a salesperson’s life. Sure, there are a few salespeople that thrive on it. I take my hat off to them. However, for those of us lesser mortals, wouldn’t it be nice to have a system where we didn’t have to cold call?
This week, PaperSpecsGallery.com presents the Happy New Year self-promotional mailer from 2communiqué in Delmar, NY. This piece has an artful format—an accordion-folded string of six panels in an open-ended, kraft-colored paper carrier.
Bid. I hear this word all the time. You know, as in "we are bidding on this. Our bid looks good. They are letting us bid on this." Yes, I know what the word means, as it is defined in the dictionary. I am not saying you are grammatically incorrect in using it. However, every time I hear it, I cringe.
Lost another sales rep, huh? What’s wrong with...you? Find out how to stop the cycle of madness in this week’s blog by Bill Farquharson.
If you’re running a business and or making strategic decisions for it, one of the worst problems to experience are too many business ideas. Frankly, they can paralyze your business by clouding your vision and rendering you with an inability to make the right decision.
Customer personas give you a deeper insight into the people you are talking to, which means you will be better able to truly understand their needs. You will be able to put materials together that will grab their attention, appeal to them, and inspire action.
It’s coming. In fact, it’s almost here. The three most important selling months of the year are just five weeks away. Get busy! Make ready! Follow the advice in this week’s blog from Bill Farquharson.
What is it in many people today that makes them feel so ENTITLED to equal status, even as a new hire, that they seem to lack the ability to show respect for those who have seniority or ownership in a business?
You shouldn’t think about “campaigning” in the M&A marketplace unless, and until, you have a firm handle on your company’s valuation. New Direction Partners has performed more valuations in the printing industry than any other consultancy, and that experience has taught us to identify a number of factors that enhance a company’s value.
Some companies try and cope with the market by waiting until everything is perfectly clear-sighted. The problem with this approach is by the time this has occurred large and small companies have already taken their strategic positions which leaves little room for you. If you feel you’ve reached this point it is probably time for you to consider a change in how you develop your strategies, and how quickly.
