In part seven of this nine-part series, Marka teaches the gang about the fifth and sixth Ps, Publicity and Packaging respectively.
Last weekend while visiting a friend who lives in Naperville, IL, I, along with my whole family, made a visit to the Historic Naper Settlement. This place is a huge outdoor museum and features preserved and historic Civil War era buildings, among them, a print shop. I have to admit I was pretty surprised at how puffed up with pride I felt when I walked in that building, and immediately felt a sense of kinship with those folks who put ink on paper hundreds of years ago.
This week, PaperSpecsGallery.com presents the Alecom Corporate Brochure. To convey the "Let Us Lighten the Load." marketing message, Cacao Design in Milan, Italy, created a truly unique corporate brochure that literally floats inside its white presentation box.
He lives in your shop. He is in your computer. He rides the UPS truck. He does everything he can to make your life miserable and there’s nothing you can do about it. And if that’s not a great intro to a blog...
Can you imagine attending a sports event that doesn’t have a scoreboard? You wouldn’t know what inning, quarter or round the game was in, or how much time was left in the game. You wouldn't know who was winning or losing! You simply wouldn’t know the SCORE! With a Scoreboard System, everyone in the organization can see in real time and at-a-glance, the progress of assigned task or projects.
I’ve heard the following seven words a time or two when visiting our franchise members: "We have never done it that way." It’s human nature to continue doing the things we believe will work rather than something that requires taking a risk...or something suggested by a staff member, a fellow shop owner or business advisor.
It’s possible to muddle along without a written business plan, and unfortunately, that’s what many printing companies do. But, at the M&A stage—a stage that New Direction Partners believes all printing companies will reach eventually—the absence of a business plan makes it all but impossible to move forward with a deal.
In part six of this nine-part series, Marka tells Org that consumer cynicism is everywhere, but, fortunately, there are ways to promote a company outside of the traditional marketing methods.
Knowing your market and understanding your customers’ interests will help you define what you should and should not write about. Social media is not the 'answer all' that has to be used in every single step of your overall marketing communications. But it is certainly a part of the journey and so, discovering what your customers are mostly interested in is the most important thing you can do to begin.
When someone calls me and remarks almost immediately that he’s heard my name “for years,” I assume he’s done his homework, and that he knows what business I’m in. But time after time (sorry, Cyndi Lauper), I’m disappointed. The caller’s done no such thing.
