Hope you were able to read our last blog: "Scoreboarding: Planning to Win! (Part 1 - Benchmarking Lean Manufacturing)...and that you also watched the video linked to that blog. If not, after you read this blog, I dare say, you’ll want to go back and catch Part 1.
What determines your strategy for an acquisition? There are as many situation-specific answers as there are printing companies, but our buying clients at New Direction Partners usually have one or more of the following objectives in mind. Some are more relevant to tuck-ins (where only customer accounts are acquired) than to sales as going concerns, and vice versa. But, they’re all good examples of good reasons to proceed.
In part eight of this nine-part series, Marka, Zoot and the gang start the discussion of the seventh P: Personality.
I recently spent over 30 minutes on a call. That’s 30 minutes of my life that I’ll never get back. Too much talk costs print sales! This is one of 10 common print selling errors.
For those of you who are investigating high-speed inkjet, when talking to your OEM, be sure you request your supplier’s best and brightest when discussing how to best integrate high-speed inkjet into your existing operations. Or align yourself with an industry expert who can help with the evaluation, qualification and justification process. Your production department will certainly thank you for it.
This week, PaperSpecsGallery.com calls attention to Stoller's Holiday Gift Wrap. No, it was never intended to be a poster. But we do suspect however that many recipients turned this 34x22 sheet of wrapping paper into a poster. What is also clever about this piece is that it is an infographic!
July is way, way too early to be talking about and making plans for the holidays. Or is it? Read a sales idea from Bill Farquharson in this week’s blog.
Our communications via phone, e-mail, text, in person and/or via social media are more important than ever. They make or break us as sales and/or marketing professionals. Is your message unique?
Thinking long-term about setting expectations and pricing during prospecting can take you from one-hit wonder to platinum artist!
There’s nothing like a personal testimonial to build stronger customer and prospect relationships. Make it easy and beneficial for your customers to provide testimonials, and be sure to show your prospects how positively great you are to work with.
