Aside from selling your company’s services, it’s smart to let your customers know the full range of what you—the person—bring to the relationship. This isn’t about your history with the company or length of time in the field, nor am I talking about your promise to take care of each customer with TLC.
This week, PaperSpecsGallery.com takes a look at brochures designed by Rigsby Hull for international art consultant Weingarten Art Group in Houston. Filled with light and air, the unconventional approach gives the brochure and newsletter a timeless appeal.
In 2014, printing sales is quite simple as it all comes down to who has the lowest price. If you get your pricing tight, then you have a chance of winning some business. If you cannot do this, then buyers will not consider you. It is all about price and you must feel like a robot order taker.
"It’s easy to grin as your ship comes in,” said Judge Schmails in "Caddyshack." That is, the view from the top is wonderful. However, getting there requires not only hard work but improvement and a response to the critique of others. In this week’s blog, Bill Farquharson wonders what happens to honesty as a sales career progresses.
In the final part of this nine-part series, Marka, Zoot and the gang conclude their discussion of the 7P formula to sustained business success.
Images work best with some thought behind them. Going for the first stock photo you find of a smiling business person will not grab the attention of anyone who engages with your content. The idea is to make readers want to continue, so choose something that relates directly to the subject at hand—and if you can make it humorous or intriguing, even better.
Ever have a bad sales month? Naw. Not this readership! Well, just imagine it, then. Now imagine its lack of importance. That’s the subject of this week’s blog by Bill Farquharson.
Hope you were able to read our last blog: "Scoreboarding: Planning to Win! (Part 1 - Benchmarking Lean Manufacturing)...and that you also watched the video linked to that blog. If not, after you read this blog, I dare say, you’ll want to go back and catch Part 1.
What determines your strategy for an acquisition? There are as many situation-specific answers as there are printing companies, but our buying clients at New Direction Partners usually have one or more of the following objectives in mind. Some are more relevant to tuck-ins (where only customer accounts are acquired) than to sales as going concerns, and vice versa. But, they’re all good examples of good reasons to proceed.
In part eight of this nine-part series, Marka, Zoot and the gang start the discussion of the seventh P: Personality.
