Despite the growth of social media, your Website remains an important marketing tool. It's your online storefront. It will either invite people in or make them look elsewhere. With about 30,000 commercial printing firms in the U.S., prospects know they'll find what they're looking for online.
“We need to do a better and more cost-efficient job of reaching ‘key business influencers’ in Olympus who need fire,” Marka said.
As a sales trainer, I am cursed. Imagine being a food critic and walking into a restaurant. You immediately see everything they ought to be doing.
I hate Seattle’s Best’s new logo. Let me give you a few of the reasons. but before I do judge for yourself.
Buyers said we need to know our stuff. So, learn your industry. They said we need to know about them. So, learn theirs.
Printers are printers and that is a fact that should not be hidden, but they need to become an extension of the communication process.
The basis of creating a brand strategy begins with the four qualifying questions below. If you can answer yes to them, you are on your way to building a sustainable and healthy brand.
When you have an opportunity to make a bad situation right, think about taking it. It may cost you a little money in the short term, but the long-term gain could be much greater.
Even though many print buyers pay lip service to low prices, their security depends on reliability, quality and expertise—not price.
Most merchants make money selling paper, but there are a few who make money buying paper. How do they make money buying paper?
