Business Management - Marketing/Sales

Welcome to the New Normal
June 7, 2010

Finch Paper has done a stand-up job making sure its new blog site is as well designed as it is written.

Standout Printers
June 3, 2010

When I think about what separates an ordinary printer from a real standout, my mind circles around characteristics and behaviors that don’t even deal with putting ink on a substrate.

You Never Know…
June 3, 2010

I had invested hours and hours of my time, only to be rewarded with a $10 commission. What a colossal waste of my time and energy. Right?

What’s Your ‘118?’
June 2, 2010

The “118” is my version of what some people still call “the elevator pitch”...8 compelling seconds to hook me and up to 110 seconds to drive it home.

The Power of the Informed
June 2, 2010

I am constantly asked where to look for prospects by my clients. My favorite source has to be simply reading the daily newspaper.

PrintKEG, Beaufort, SC
June 1, 2010

Chris Mullen and Tony Devlin started down the road of Web development, and began their business by leasing the back office of a print shop called IDM Print, which specialized in blueprint plans.

More Social than the Big Boys
June 1, 2010

SOME PUNDITS have argued that the social media craze is just getting started, and that it will have a long-term impact on how people, and business, will interact as the 21st century gathers steam. Others believe that certain social platforms, particularly Facebook, are in danger of flaming out within the next 12 months due to overexposure.

Special Session for ‘Losers’ —DeWese
June 1, 2010

Eleven of my readers are failing my PhD. course here at Mañana University. I have given my readers a once-in-a-lifetime opportunity to earn a doctorate in print communications sales. We are only in class number four in the first semester, and some of you are already failing.