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Its logo that is. Well if you haven’t, you’re in for a real surprise. But before I tell you what I think, let me first say I have very strong negative thoughts about this new identity and they are solely my own. There, now I can say anything I want.
OK, I hate Seattle’s Best’s new logo. Let me give you a few of the reasons. but before I do judge for yourself. First the old logo, then the new one.
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